Burberry launches unique campaign

Like every big-budget movie, fashion is riding on the 3D trend.  Burberry streamed their Fall Ladies' collection in 3D (but only to a select audience) earlier this year.  They are continuing with their venture in the third dimension by showcasing their 2010 Fall/Winter campaign in 3D.



Although this might be a gimmick to get money out of the public when seeing a movie, I think this is amazing for online content, especially in fashion and design.  People can get a 360 degree view of the clothes and get a sense of the texture and movement of the garments.  For most people, it will be as close as they will get to seeing a Burberry garment (such a tease...)  It gives the campaign energy, and is a groundbreaking move for the British fashion house. 

Burberry seems to be moving away from the staunchy (but classic and gorgeous) trench coats they are known for.  I can't wait for this to be launched.